August 9, 2018



Add CMA FEST to the list of yearly specials with hefty ratings drops.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  The year’s CMA FEST special fell 0.3 from 2017 to 0.9.

CBS:  BIG BROTHER held at 1.5, followed by 0.4/0.5 reruns.

NBC:  WORLD OF DANCE (1.1) and the season finale of REVERIE (0.4) were both steady.

FOX:  MASTERCHEF gained 0.1 to 1.0, and 24 HOURS TO HELL & BACK returned from a week off at a stable 0.9.

CW:  BURDEN OF TRUTH fell 0.1 to 0.1, the same as the rerun of SUPERGIRL that followed.

NOTE:  NFL exhibition season kicks off in earnest tonight, which means that for the next several weeks, there may be an unusual number of local preemptions, which will lead to increased adjustments between morning ratings and finals.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."