The preliminary ratings for Night 3 of the DEMOCRATIC NATIONAL CONVENTION inched up to 0.3-0.4, a different dynamic than the 2016 edition, which dropped significantly on its 3rd night (although this year’s numbers are still much lower than 4 years ago).
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: UNITED WE FALL held steady for yet another 0.5. Reruns at 0.3/0.3/0.3 followed, and then the DEMOCRATIC CONVENTION was at 0.3.
CBS: BIG BROTHER (1.0) and TOUGH AS NAILS (0.4) each dropped 0.1, and the DEMOCRATIC CONVENTION was at 0.3.
NBC: AMERICA’S GOT TALENT lost 0.1 to 0.6. After a reerun of ELLEN’S GAME OF GAMES at 0.4, the DEMOCRATIC CONVENTION was at 0.4.
FOX: Reruns at 0.3/0.4.
CW: THE 100 (0.1) and CORONER (0.1) were steady.
The DEMOCRATIC NATIONAL CONVENTION concludes its business tonight, and MYSTERIES DECODED returns to CW.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available this afternoon with the broadcast finals.
PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
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