August 17, 2017
 

SHOWBUZZDAILY WEDNESDAY NETWORK SCORECARD – 8.16.2017

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Written by: Mitch Salem

 

NBC’s MARLON debuted well–but with an asterisk or two.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

 

Ratings analysis and comparisons follow the chart.

 

Fast Demo 2017 Aug 16.WED

 

NBC:  MARLON premiered at 1.3/1.0, considerably ahead of the 0.7/0.8 numbers that THE CARMICHAEL SHOW had been scoring this summer.  However, that 30% drop at the half-hour isn’t great, and it had a 2.1 lead-in from a Wednesday episode of AMERICA’S GOT TALENT, which was better than CARMICHAEL’s usual lead-ins.  The night ended with 0.6 for an SVU rerun.

ABC:  The year’s CMA FEST special held last year’s 1.2.

CBS:  BIG BROTHER was steady at 1.9, then back-to-back episodes of SALVATION were at 0.5/0.4, compared to last week’s 0.5 hour.

FOX:  MASTERCHEF remained at 0.9, and the season finale of THE F WORD rose 0.1 to 0.6.

CW:  Reruns at 0.2/0.2.

A pair of returnees on cable tonight:  Bravo’s GIRLFRIENDS GUIDE TO DIVORCE, and Lifetime’s PROJECT RUNWAY.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Aug 16.WED

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)

PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS

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About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."