August 2, 2018



No farewell bump for THE ORIGINALS.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Aug 01.WED

CW:  The series finale of THE ORIGINALS held at 0.3.  It was preceded by a steady 0.2 for BURDEN OF TRUTH.

CBS:  BIG BROTHER stayed at 1.5, followed by reruns at 0.4/0.5.

NBC:  WORLD OF DANCE gained 0.1 to 1.1, and REVERIE remained at 0.4.

FOX:  MASTERCHEF dropped 0.1 to 0.9, followed by a rerun of 24 HOURS TO HELL & BACK at 0.7.

ABC:  A night of reruns at 0.5-0.7.

Pro football returns to the airwaves with tonight’s NFL HALL OF FAME GAME on NBC.  On cable, Freeform has the season finale of CLOAK & DAGGER, followed by an unusual airing of the first episode of Hulu’s Marvel series RUNAWAYS. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Aug 01.WED

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."