July 9, 2020



A fair start for TOUGH AS NAILS.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  After reruns at 0.3-0.5, AGENTS OF SHIELD was steady at 0.3.

CBS:  TOUGH AS NAILS kicked off with back-to-back episodes at 0.6/0.6..  A SWAT rerun followed at 0.4.

FOX:  After a MASTERCHEF rerun at 0.4, ULTIMATE TAG was at 0.5.

CW:  An episode of THE 100 that doubled as a backdoor pilot for a prequel spin-off was steady at 0.1, and BULLETPROOF held at 0.1.

NBC:  Reruns at 0.4/0.3/0.4.

There are finales tonight for CW’s BURDEN OF TRUTH and IN THE DARK.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Wednesday cable programs. Broadcast finals will follow Friday morning.






About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."


  1. 69 Road Runner

    Programming Alert: Blindspot is a 2-hour episode tonight, so readjust those viewing times and DVR schedules!!

  2. Destiny

    Tough as Nails seems like cheap reality TV(With its $200k grand prize) created by a notable person(Phil Keoghan from Amazing Race) and his wife. The ratings seem OK for Summer. No reason why CBS would cancel assuming the show doesn’t drop embarrassingly low.

    Coronavirus isn’t going anywhere and if shows can pull respectable numbers, especially reality ones and be easy enough to film they should return.

    • Raiderguy

      The fall is going to be FILLED with remotely recorded reality television across the landscape. I don’t see any scripted show getting back anytime soon to be ready for the Fall season at this point. You can also bet there will be plenty more rehashing material. A La like THE BACHELOR: GREATEST SEASONS EVER! barf.

  3. Raiderguy

    I know last nights SHIELD episode was a total filler for the season, but the 80s kid in me enjoyed every minute of it! Can’t believe we’re already past the halfway point of the season…

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