July 26, 2018



A decent start (in CW terms) for BURDEN OF TRUTH.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Jul 25.WED


CW:  BURDEN OF TRUTH (the title in the chart is wrong) debuted at 0.2, but it’s notable that its 930K total viewer number was higher than THE ORIGINALS’ 891K.  That show was up 0.1 in the demo to 0.3.

CBS:  BIG BROTHER gained 0.1 to 1.5, and TKO: TOTAL KNOCK-OUT fell 0.2 to 0.6.  The night ended with a SEAL TEAM rerun at 0.5.

FOX:  MASTERCHEF held at 1.0, and 24 HOURS TO HELL & BACK dropped 0.1 to 0.9.

NBC:  WORLD OF DANCE moved to Wednesday at 1.0, down 0.2 from Tuesday.  REVERIE stayed at 0.4.

ABC:  A night of reruns, all at 0.6.

The 6-year odyssey of NASHVILLE, which sprawled over 2 networks, comes to an end tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Jul 25.WED

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.