May 24, 2018



The broadcast season didn’t go out with a bang.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 May 23.WED

CBS:  The season finale of SURVIVOR was down 0.1 from last week to 1.4, which was down a more serious half-point from 2017.  The REUNION SPECIAL dropped 0.2 from 2017 to 1.1.

FOX:  The EMPIRE season finale was steady with last week’s 1.6, but that was down a whopping 0.9 from last year’s finale.  The STAR finale was down 0.1 from last week to 1.2, which was also down 0.1 from 2017, but that aired on a Wednesday in March and without an EMPIRE lead-in.

NBC:  The SVU season finale rose 0.2 from last week to 1.2, which was down 0.1 from last year’s finale.  It was preceded by a rerun at 0.6.

ABC:  A run of the movie TOY STORY 2 at 0.7 was followed by a special 20/20 at 0.5.

CW:  Reruns at 0.2/0.2.

Although “the season” is over, broadcast TV will continue to air new programming throughout the summer, although most of it will be inexpensive unscripted and licensed product.  Tonight’s line-up includes a LAST DAYS OF MICHAEL JACKSON special and WHAT WOULD YOU DO on ABC, and AMERICAN NINJA WARRIOR, HOLLYWOOD GAME NIGHT and the annual RED NOSE DAY special on NBC.  Fox follows a FRIGHT NIGHT special with the season finale of SHOWTIME AT THE APOLLO.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 May 23.WED

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.