April 1, 2021



More bad news than good.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  THE GOLDBERGS (0.5) and the season finale of AMERICAN HOUSEWIFE (0.4) were down 0.1.  THE CONNERS (0.5) and CALL YOUR MOTHER (0.3) were steady.  The season finale of THE CON dropped 0.1 to 0.2.

CBS:  TOUGH AS NAILS was steady at 0.4.  Reruns followed at 0.3/0.3.

NBC:  Returning from a rerun week, CHICAGO MED (0.8), CHICAGO FIRE (0.9) and CHICAGO PD (0.9) were up 0.1. 

FOX:  THE MASKED SINGER (1.1) and GAME OF TALENTS (0.6) lost 0.1.

CW:  RIVERDALE held at 0.1, and NANCY DREW, which has been flirting with a rounded zero rating, hit that ignominious milestone, dropping 0.1. 

There are changes on 3 networks tonight.  NBC follows the season premiere of MANIFEST by event-izing the debut of LAW & ORDER: ORGANIZED CRIME via a former co-star crossover with SVU.  CBS has the series premiere of UNITED STATES OF AL, and FOX airs the season premiere episodes of THE MOODYS. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available with the broadcast finals.

CABLE RATINGS: Come back this afternoon at the normal 1pm PT/ 4pm ET for detailed demographic ratings for top Wednesday cable programs and broadcast finals.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.


  1. Anthony

    The Masked Singer is down from last week, but only in early numbers, but its the highest rated show of the night. The Goldbergs is at a series low, and, Game of Talents at 0.6, so far a series low, but it is doing good, whatever that is.

  2. Destiny

    If memory serves Nancy Drew is the first CBS produced CW show in history to get a zero rating.

    • Destiny

      Just double checked, not even Dynasty or Charmed hit that low.

      • Anthony

        Its always the shows based off books or series, that are doing bad. Honestly, The CW needs to leave the broadcast airspace and go into cable, because they are abysmal and it is redundant at this point.

        • Douglas from Brazil

          CW isn’t going cable. Streaming is the new cable. I can see CW being part of either Paramount or HBO MAX.

          • Anthony

            CW could definitely go with HBO Max, considering HBO Max’s parent company is WarnerMedia, and a lot of their shows are produced by WB. You are right, streaming is the new cable because everything on cable is likely streaming.

          • Joseph Daniels

            Netflix pays $1 billion for CW shows, I’m sure they can survive on broadcast TV.

          • Destiny

            From here on out all new CW shows air on HBO Max(Or in some cases CBS All Access) and not Netflix. It’s only the older CW shows which air on Netflix and even then they won’t last forever.

          • Destiny

            In short the Netflix deal with the CW is dead.

  3. Douglas from Brazil

    Med now lower than PD. Strange.

    • Destiny

      Med should be beating PD as it airs earlier. But its still the strongest drama block on broadcast television in the 18-49.

  4. Anthony

    The Netflix deal for CW is set until 2026 I believe.

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