February 8, 2018



CBS’s Olympics counterprogramming had a solid start.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Feb 07.WED

CBS:  BIG BROTHER: CELEBRITY EDITION launched well at 1.8.  However, a 2-hour installment of THE AMAZING RACE fell 0.2 from last week’s hour to 1.1.

NBC:  THE BLACKLIST (1.0) and CHICAGO PD (1.2) were steady.  An event SVU that featured the return of Sam Waterston and the exit of a series regular rose 0.1 to 1.3.

FOX:  THE X-FILES stayed at 0.9, and 9-1-1 gained 0.1 to 1.7.

CW:  RIVERDALE dropped 0.1 to a season low 0.4, and DYNASTY remained at 0.2.

ABC:  After a run of the movie INSIDE OUT at 0.8, MATCH GAME was down 0.1 to 0.6.

Although the Opening Ceremony isn’t until tomorrow, NBC begins its primetime coverage of the WINTER OLYMPICS tonight.  The other broadcast networks will mostly air a mix of reruns and special programming throughout its run, but tonight FOX has the season finale of THE FOUR.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Feb 07.WED

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.