Another downward slope for the WINTER OLYMPICS.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The WINTER OLYMPICS moved to the low edge of the mid-3s with a preliminary 3.3, and final adjustments have been minimal. Comparisons to the parallel nights of other Winter Olympics: 2014 Sochi 5.0, 2010 Vancouver 5.5, 2006 Turin 4.8, 2002 Salt Lake City 11.7.
CBS: BIG BROTHER: CELEBRITY EDITION rose 0.1 from last Wednesday to 1.4, and the season finale of THE AMAZING RACE was steady with last week at 0.9.
ABC: After reruns at 0.5-0.8, MATCH GAME was down 0.1 to 0.4.
FOX: Reruns at 0.5/0.7.
CW: Reruns at 0.2/0.2.
THE BACHELOR WINTER GAMES comes to an end tonight, and on cable, the final season of CMT’s NASHVILLE reaches its midseason finale.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS
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