Early ratings for the VICE PRESIDENTIAL DEBATE were inevitably lower than last week’s Presidential showdown, but surprisingly similar to the preliminary VP numbers from 2016, which were in the 0.8-1.9 range.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: After a lead-in special at 0.9, the Debate is currently at 1.9.
CBS: BIG BROTHER dropped 0.2 to 0.9, with the Debate currently at 1.0.
NBC: An episode of WEAKEST LINK started the night at 0.8, folloed by the Debate at 1.3.
FOX: THE MASKED SINGER fell half a point to 1.4, and the Debate is currently at 1.0.
CW: The premiere of DEVILS was low at 0.1, and CORONER was at 0.1.
Tonight, NBC premieres the quarantine comedy CONNECTED, followed by a special primetime version of LATE NIGHT WITH SETH MEYERS.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available this afternoon with the broadcast finals.
PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
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