October 12, 2017



An up-and-down night at CW.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Oct 11.WED

CW:  RIVERDALE had the most impressive Season 2 return of any network series this fall, up 0.3 from the January 2017 series premiere (on a Thursday) to a new series high 0.8, which also doubled its Season 1 finale.  But even with that lead-in, DYNASTY floundered at 0.4 (down to 0.3 in its 2d half-hour), making the network 0 for 2 on series launches.

ABC:  THE GOLDBERGS dropped 0.2 to 1.4, SPEECHLESS was also down 0.2 to 1.1, and MODERN FAMILY slipped 0.1 to 1.8.  AMERICAN HOUSEWIFE (1.4) and DESIGNATED SURVIVOR (0.9) were steady.

FOX:  EMPIRE held at 1.9, and STAR gained 0.1 to 1.5.

NBC:  THE BLACKLIST (0.9) and SVU (1.2) were each down 0.1, while CHICAGO PD stayed at 1.2.

CBS:  The entire line-up was steady with last week, with SURVIVOR at 1.6, SEAL TEAM at 1.2, and CRIMINAL MINDS at 1.1.

CW continues rolling out its schedule tonight, with season premieres of SUPERNATURAL and ARROW.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Oct 11.WED

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."


  1. Dave

    Improvement for Riverdale but Dynasty is doomed.

    • Monzo

      I wonder what’s going to happen with Dynasty. Internationally, it’s on Netflix, so maybe this will keep it in production…

      When is CBS going to give Seal Team a full season order? It’s a disappointment compared to it’s Survivor lead-in, but it’s one of CBS’ strongest demo dramas, so I guess it’s safer bet for a full season than Wisdom Of The Crowd, but it’s no good that it looses against 19th season of SVU.

    • Destiny

      Assuming that Dynasty doesn’t drop to megaflop 0.2 levels, it should get a renewal. CBS doesn’t have much else on the CW that they outright own. CBS has all the flops coincidently.

  2. Destiny

    I expected something big for Riverdale. I noticed the show was trending worldwide, and when I stopped looking there were over 190k tweets about it within the space of hours of the season premiering.

    Sure you should never equate social media reaction to ratings, but the level of interest on social media was ridiculously high given how low it ended last season.

  3. Vince

    WTF at Riverdale!!!

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