October 11, 2018



ALL AMERICAN didn’t make the team.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

CW:  RIVERDALE had a 0.5 season premiere, down 0.3 from 2017 but in keeping with the show’s ratings during last season.  ALL AMERICAN’s 0.2 premiere was dim even by CW standards.

ABC:  THE GOLDBERGS (1.3) and MODERN FAMILY (1.4) were steady, while AMERICAN HOUSEWIFE and SINGLE PARENTS were each down 0.1 to 1.0.  A MILLION LITTLE THINGS held at 0.8.

CBS:  SURVIVOR remained at 1.5, and both SEAL TEAM (0.9) and CRIMINAL MINDS (0.8) gained 0.1.

NBC:  CHICAGO MED (1.3), CHICAGO FIRE (1.2) and CHICAGO PD (1.2) were all steady.

FOX:  EMPIRE stayed at 1.5, and STAR was up 0.1 to 1.3.

Tonight, CW has the season premiere of SUPERNATURAL.  ABC features a GREY’S ANATOMY/STATION 19 crossover. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."


  1. Amaury

    American Housewife and Single Parents down. 🙁 However, everything else, including A Million Little Things, is steady!

  2. ChrisM

    I just wondered if the CW doing all these hero and supernatural shows may hurt chances of something normal like All American. You would think it would have done better. They don’t even have something normal to pair it with. Even Dynasty and Crazy Ex-Girlfriend are probably too odd for it..

  3. ChrisM

    I just wondered if the CW doing all these hero and supernatural shows hurts something normal like All American. They don’t even have anything they could really pair with it. Even Dynasty and Crazy Ex-H\Girlfriend may be too odd for it.

    • FlopWatch

      It’s not the superheroes/supernatural shows, it’s that those other shows are off brand and constantly rejected season after season apart from dragging on CBS productions.

      It’s why they’re constantly stuck milking the DCCW dry or having to stick yo preexisting IPs because they’re struggling to find an audience elsewhere.

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