>Super Tuesday was anything but for the broadcast networks last night. Each broadcast network was down significantly from the same night last year (worst hit was FOX at 8 pm — a 5.9 rating for a Glee original episode was replaced by two original comedy episodes that rated a 2.1 and 1.6). Worse, the Super Tuesday election disrupted network schedules (local coverage in some markets pre-empted all or part of programs, while network coverage was inserted into entertainment programs with the time coming directly out of on-air promotion time). So fewer people were watching and it was even more difficult to reach those viewers than normal with promos for the rest of the week. This is yet another night of season lows and sizable declines from last season, a trend that has really picked up since the first of the year. Come back later today when we will look at the prime time season so far, highlighting the accelerating yearly declines.
Nightly Adult 18-49 Rating
Tuesday FOX CBS NBC ABC
03.06.2012 2.1 1.9 1.6 1.3 THIS WEEK
02.28.2012 5.1 2.8 2.0 1.6 LAST WEEK
03.08.2011 4.2 2.1 2.6 1.6 LAST YEAR
With Glee taking a break, FOX shifted to a four-comedy Tuesday, moving Raising Hope to 8:00, returning I Hate My Teenager Daughter to 8:30, and bringing Breaking In back in the 9:30 time period. No one really noticed. New Girl continues to struggle at its season low (3.0), although it is now FOX’s highest-rated show of the night. The rest of the comedies struggled at 2 rating or below. Last year on this night, FOX aired Glee (5.9) followed by Raising Hope (3.2) and Traffic Light (1.8).
I Hate My T 1.6 1.6 1.6*
New Girl 4.8 3.0 3.5 3.5 3.1 3.0 – 3.0*
CBS moved into repeat mode and had a Tuesday fairly similar to its last repeat burst in January. Last year CBS averaged a 2.1 on the comparable night of repeats: NCIS (2.4), NCIS Los Angeles (2.7) and Good Wife (1.3).
Unforgettble 2.9 1.9 1.4R 2.2 2.3 2.0 1.9 1.4R
ABC aired a half repeat (Last Man Standing and Body of Proof) and half original schedule (Cougar Town and The River), but the entire night looked like a see of repeats given the ratings. Last year on this night: No Ordinary Family (1.1), V (2.3) and Detroit 187 (1.5).
Cougar Town 1.8 1.6 1.8 1.7 1.6 1.4*
Work It 2.0 1.5
Dancing Res 4.1 2.6
Celeb Wife Swap 2.1 1.9 1.9
The River 2.4 1.5 2.4 1.7 1.7 1.5 1.5*
Body of Proof 2.2 1.2 1.0R – 1.2 1.5 1.4 0.9R
Biggest Loser tied a season low, while an NBC News Decision 2012 special (1.0) replaced a Parenthood repeat and actually slightly improved what the family drama would have done. Last year on this night: Biggest Loser (3.3) from 8-10 pm and a Parenthood repeat (1.2).