August 10, 2016



The OLYMPICS had a marquee night, but remained at a low.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and Olympics comparisons follow the chart.

Fast Demo 2016 Aug TUE.09

NBC:  Night 5 of the RIO SUMMER OLYMPICS gained 1.3 from Monday to 9.9, and remained ahead of the 2000 Sydney Games.  However, that number was 1-3 points below the 3 previous Night 5s.

ABC:  BACHELOR IN PARADISE fell 0.3 from last week’s Tuesday premiere and also from Monday’s installment to 1.1, and the AFTER PARADISE follow-up show debuted low at 0.5.  A pair of 0.3 sitcom reruns rounded out the night.

CBS:  ZOO dropped 0.2 to 0.6, sandwiched between 0.7/0.5 procedural reruns.

CW:  MADTV is currently steady at 0.3, the same as the rerun of THE FLASH that preceded it, but local baseball preemptions may shift those numbers this afternoon.

FOX:  Reruns at 0.3-0.4.

RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:

Summer Olympics 2016 thru 08 09

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug TUE.09

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."