On a mixed night in recent OLYMPICS rating history, Rio had a small dip.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and Olympics comparisons follow the chart.
NBC: Night 12 of the SUMMER OLYMPICS has ranged everywhere from a 1.7 drop (Sydney) to a 1.3 increase (London). Rio was in between, down 0.2 from Monday to a preliminary 6.8. However, its 12-day average is still a full point below the next-lowest Summer Olympics of the past 20 years.
ABC: BACHELOR IN PARADISE increased by 0.2 from last Tuesday to 1.3, and the AFTER-SHOW was up 0.1 to 0.6. The night was rounded off by 0.4/0.3 sitcom reruns.
CBS: Between 0.8/0.6 procedural reruns, ZOO gained 0.1 to 0.7.
FOX: Reruns at 0.3-0.4.
CW: Reruns at 0.3.
CW premieres the docu-miniseries MY LAST DAYS tonight.
RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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