April 1, 2015



The WEIRD LONERS are likely to stay that way, although there was enough bad news for all the networks last night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 TUE.31 Mar

FOX:  WEIRD LONERS couldn’t even reach MINDY PROJECT levels, premiering with a dreadful 0.7.  The rest of the night was only marginally better, as HELL’S KITCHEN was down 0.1 to 1.2, and the newly-renewed NEW GIRL returned from a hiatus down 0.3 to a series low 1.0.

CBS:  THE DOVEKEEPERS didn’t perform as well as a normal night of Tuesday CBS reruns, managing a painful 1.0 in 18-49s.  The show skewed extremely old, with 9M total viewers.  Even NCIS was down 0.1 to a 2.1 that tied its series low.

NBC:  THE VOICE was a clip show, which explains its plunge to 1.9.  Given that fact, UNDATEABLE and ONE BIG HAPPY held up quite well, with the former down 0.1 to 1.4, and the latter steady at 1.2.  (The weak competition on the other networks didn’t hurt.)  CHICAGO FIRE was a 0.9 rerun.

ABC;  FRESH OFF THE BOAT lost 0.1 to a series low 1.3, and REPEAT AFTER ME was likewise down 0.1 to a series low, in its case at 0.9.  AGENTS OF SHIELD continued the pattern, down 0.1 to a series low 1.4.  FOREVER, though, reversed things by rising 0.1 to 1.0 from its own series low last week.

CW:  THE FLASH and IZOMBIE were both steady, at 1.2/0.7.

CBS has to survive another 2 hours of THE DOVEKEEPERS tonight.  Apart from that, all the networks are new with their regular line-ups. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 TUE.31 Mar

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.