March 18, 2015



Fair starts for the trio of newcomers.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 TUE.17 Mar

NBC:  THE VOICE scored 3.1 with a 1-hour episode, which was down 0.7 from last week’s 2-hour installment.  It was also down 0.2 from the night in October when NBC launched its post-VOICE sitcoms.  On that night, MARRY ME and ABOUT A BOY were at 2.3/1.8, while last night’s season premiere of UNDATEABLE was at 1.9, and the series premiere of ONE BIG HAPPY was at 1.6.  Considering where MARRY ME and ABOUT A BOY are now–very likely on the wrong side of the bubble–this start can’t be considered very encouraging.  The night ended with CHICAGO FIRE at 1.6, down a hefty half-point from last week, when it had the 2d hour of THE VOICE as its lead-in, despite facing reruns on the other networks.

CW:  THE FLASH returned from a short hiatus with a 0.3 drop to 1.2.  IZOMBIE started its run at 0.9, a solid if unexciting retention of the lead-in.

FOX:  HELL’S KITCHEN and THE MINDY PROJECT were steady at 1.3 and 0.9, with a rerun NEW GIRL (0.6) in between.

ABC:  Only AGENTS OF SHIELD was new last night, and it gained 0.1 from last week to 1.6.  The night’s reruns were led by 1.0 for FRESH OFF THE BOAT.

CBS:  An all-rerun night headed by a 1.1 tie between the two NCIS shows.

EMPIRE’s 2-hour season finale will dominate tonight’s line-up, and the only question is just how high it can go.  ABC and NBC aren’t even bothering to compete (ABC has a new 10PM special on THE UNTOLD STORY OF THE SOUND OF MUSIC; it’s unclear if Lady Gaga will appear), while CBS is airing a 2-hour SURVIVOR and CW shifts SUPERNATURAL to the Wed 9PM slot.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 TUE.17 Mar V2


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.