February 4, 2015



Marvel continues to lag behind its comic-book TV nemesis.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 TUE.3 Feb

ABC:  Despite a strong 1.9 lead-in from a new episode of SHARK TANK (half a point higher than last week’s 8PM rerun), AGENT CARTER was only able to hold at 1.3, which tied it with DC/Warners’ THE FLASH on much lower-profile CW.  FOREVER, which ran a rerun last week, returned down 0.1 to a new low 0.9.

CW:  THE FLASH, for its part, was steady at 1.3, and SUPERNATURAL rose 0.2 to 0.9.

CBS:  NCIS returned from a rerun week at 2.6, down 0.1 from its last original episode.  NCIS: NEW ORLEANS, with the same airing pattern, was similarly down 0.1 to 2.2.  PERSON OF INTEREST, at 1.4, was 0.2 behind the fresh episode of CSI that ran in the 10PM slot last week (and CSI followed 2 hours of reruns).

NBC:  The new 8PM PARKS & RECREATION lost 0.2 from last week to 1.2, and was followed by a 0.8 rerun.  MARRY ME ticked up 0.1 to 0.9, and ABOUT A BOY gained 0.2 to 1.0.  CHICAGO FIRE rose 0.2 to 1.7.

FOX:  MASTERCHEF JR shed 0.1 to 1.6, while NEW GIRL and THE MINDY PROJECT were steady at 1.4/1.1.

ABC will try to boost its new Tuesday comedy FRESH OFF THE BOAT with airings at 8:30 and 9:30PM tonight.  The rest of the networks field fresh episodes of their regular line-ups.



COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 TUE.3 Feb

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.