February 11, 2015



Some moderately promising numbers for ABC.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 TUE.10 Feb

ABC:  FRESH OFF THE BOAT was expected to drop after its Wednesday “previews” where it had THE MIDDLE and MODERN FAMILY as launching pads, and it did, from 2.3/2.5 to 1.7/1.8.  However, those are still fairly solid numbers in an hour that’s mostly been a disaster for ABC recently, and if BOAT can hold at that level, it will be a win.  The comedy skewed particularly well with the 25-54 demo, which makes sense since it takes place during their era.  AGENT CARTER gained 0.1 to 1.4, and FOREVER was up 0.2 to 1.1.

CBS:  NCIS, old as it is, is still a powerhouse, up 0.2 from last week to 2.8.  NCIS: NEW ORLEANS, though, is losing a fair amount of that lead-in, steady at 2.2.  PERSON OF INTEREST edged up 0.1 to 1.5.

NBC:  The arrival of FRESH OFF THE BOAT may have dented PARKS & RECREATION, which fell 0.2 for back-to-back episodes to 1.0.  MARRY ME and ABOUT A BOY, both nearing the end of their seasons (and very possibly their runs) were at 0.8, which was steady for MARRY and down 0.1 for BOY.  CHICAGO FIRE took a hit coming off last week’s FIRE/PD crossover, down 0.3 to tie its series low 1.4.  

FOX:  MASTERCHEF JR fell 0.2 to 1.4.  NEW GIRL lost 0.1 to 1.3, and THE MINDY PROJECT stayed at 1.0.

CW:  THE FLASH rose 0.1 to 1.4, and SUPERNATURAL held at 0.8

As we hit the midpoint of February sweeps, all the networks have new episodes tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 TUE.10 Feb

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.