The holiday doldrums.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
ABC: The highest-rated show on any network last night was the ABC News Department’s round-up special THE YEAR: 2016 at 1.1. That followed 0.8 for a rerun of TOY STORY THAT TIME FORGOT and 1.0 for a SHREK THE HALLS rerun.
NBC: A pair of off-key music specials, with 0.8 ratings for both MICHAEL BUBLE SINGS & SWINGS and TONY BENNETT CELEBRATES 90.
FOX: The season finale of SCREAM QUEENS made no argument for a return next year, holding at 0.5. The night started with 0.8 for a rerun ICE AGE: A MAMMOTH CHRISTMAS and 0.5 for a rerun NEW GIRL.
CW: The short holiday miniseries TERRY CREWS SAVES CHRISTMAS debuted at 0.3, the same as a rerun of GREATEST HOLIDAY COMMERCIALS.
CBS: Reruns at 0.7-1.0.
CBS airs the 2-hour season premiere of UNDERCOVER BOSS tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
This feature will return in January.
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