With viewers possibly already in Thanksgiving week prep, the night’s ratings trended downward.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: The night started with THE MIDDLE steady at 1.6, and AMERICAN HOUSEWIFE down 0.2 to 1.4. The fall finale of DANCING WITH THE STARS scored 1.8, which was down 25% from last fall’s final dance.
NBC: THE VOICE fell 0.3 to 1.8, and THIS IS US was down 0.2 to 2.4. CHICAGO FIRE held at 1.5.
CBS: NCIS resisted the trend, rising 0.2 to 1.9. BULL (1.5) and NCIS: NEW ORLEANS (1.2) both remained at last week’s numbers.
FOX: BROOKLYN NINE-NINE retained last week’s 0.9, but NEW GIRL dropped 0.2 to 0.8, and SCREAM QUEENS was 0.1 more terrible at 0.5.
CW: THE FLASH slowed by 0.1 to 1.1, and NO TOMORROW stayed put at 0.3.
The networks go into holiday mode tonight, with lots of specials on tap, including A CHARLIE BROWN THANKSGIVING on ABC, MACY’S THANKSGIVING DAY PARADE and SNL offerings on NBC, and HOLLYWOOD WALK OF FAME HONORS on CW.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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