January 13, 2016



The STATE OF THE UNION ADDRESS occupied most of the network real estate.  (Note that since the news telecasts aired without commercials, they won’t be counted for purposes of final network ratings.)

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Jan TUE.12

FOX:  With much less competition this week, NEW GIRL and GRANDFATHERED were steady at 1.4/1.0.

NBC:  HOLLYWOOD GAME NIGHT also held at last week’s level of 1.2.  NBC also gets bragging rights to the highest rating for the STATE OF THE UNION part of the evening at 1.4.

CW:  As the only network that doesn’t air presidential addresses, CW seized the night for a MADTV 20TH ANNIVERSARY REUNION special at 0.6 and a new episode of IZOMBIE, which at 0.5 held its rating from its last original in December.

CBS:  A NCIS rerun tied for the highest rating of the night at 1.4.

ABC:  Sitcom reruns at 0.8/0.6.

Things return to normal tonight with new programming on all the networks (except CW), including the premiere of SECOND CHANCE on FOX.  On cable, TV Land airs the season premiere of YOUNGER followed by the premiere of TEACHERS, and FX checks out of AMERICAN HORROR STORY: HOTEL.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts 3way 2016 Jan TUE.12

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.