July 10, 2019



LOVE ISLAND started adrift.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

FOX:  The MLB ALL-STAR GAME had a preliminary 1.7, down 0.4 from last year’s early number (which didn’t change in finals).

CBS:  The network’s ambitious LOVE ISLAND unscripted series launched with a tepid 0.6.  After a BIG BANG THEORY rerun at 0.3, BLOOD & TREASURE dropped 0.1 to 0.3.

NBC:  AMERICA’S GOT TALENT returned from a clip-show week down 0.2 to 1.4, and BRING THE FUNNY premiered at a solid 1.2.

CW:  THE 100 returned from a rerun week steady at 0.2, the same as the rerun of THE FLASH that preceded it. 

ABC:  Reruns at 0.3-0.4.

Tonight, ABC airs THE ESPYS, and on cable, FX  has the season premiere of SNOWFALL.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.

One Comment

  1. BILL G

    I knew Love Island would bomb because no one wants to see another Vapid reality TV show. There are too many of them on already. LOL

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