July 5, 2017



The fireworks were a bit dimmer this Independence Day.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Jul 04.TUE

NBC:  The only new broadcast of the night was the MACY’S 4TH OF JULY FIREWORKS SPECTACULAR, and it fell 0.2 from last year to 1.3.  A rebroadcast at 10PM was at 1.1.

ABC:  Everyone else was in rerun mode.  ABC’s sextet of sitcoms were uniformly at 0.4.

CBS:  Procedurals at 0.4-0.5.

FOX:  LETHAL WEAPON at 0.3, then sitcoms at 0.2-0.3.

CW:  THE FLASH at 0.1, then WHOSE LINE IS IT ANYWAY at 0.2/0.2.

The holiday break is over, and the regular summer schedule returns tonight.  In addition, FX’s SNOWFALL, one of the summer’s highest-profile new dramas, has its premiere.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Jul 04.TUE

CABLE RATINGS: Come back Thursday afternoon for detailed demographic ratings for top cable programs from this day, later than usual due to the Independence Day holiday.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.