July 4, 2018



Almost nothing new.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Jul 03.TUE

ABC:  On the night before Independence Day 2018, the only new piece of programming on broadcast TV was an episode of THE LAST DEFENSE, steady at 0.4.  It was preceded by sitcom reruns at 0.3-0.5.

CW:  The rerun of Wimbledon-themed special STROKE OF GENIUS is notable only because in the 9PM hour, it achieved something rare:  a (rounded) 0.0 rating, with a zero share in all major demos.  The average over the full 2-hour telecast was all the way up to 0.1.

CBS:  Reruns at 0.5 across the board.

NBC:  Reruns at 1.0/0.8 easily won the night.

FOX:  Reruns at 0.4/0.4.

There will actually be more original programming on July 4th itself, as NBC’s traditional MACY’S FIREWORKS special will have competition from CBS’s BIG BROTHER and a new CODE BLACK.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Jul 03.TUE

CABLE RATINGS: Come back Thursday afternoon for detailed demographic ratings for top Tuesday cable programs, later than usual due to the 4th of July holiday.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.