July 18, 2018



Baseball’s ALL-STAR GAME held fairly steady.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Jul 17.TUE

FOX:  The preliminary 2.1 for the MLB ALL-STAR GAME was down 0.1 from last year’s early rating (which then adjusted up 0.1 in finals).

NBC:  AMERICA’S GOT TALENT was steady at 2.1, and WORLD OF DANCE was down 0.1 to 1.2.

CW:  THE 100 dropped 0.1 to 0.2, and THE OUTPOST gained 0.1 from last week’s premiere to 0.2.

ABC:  After sitcom reruns at 0.4-0.6, THE LAST DEFENSE lost 0.1 to 0.4.

CBS:  Procedural reruns at 0.4-0.6.

Tonight, CBS’s CODE BLACK finishes its run, a victim more of economics and corporate issues than low ratings.  On cable, USA’s refurbished SUITS returns, now without Patrick J. Adams and the royal Meghan Markle, but with Katherine Heigl to compensate.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Jul 17.TUE

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.