May 23, 2018



THE MIDDLE had a fair send-off.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 May 22.TUE


ABC:  The season finale of ROSEANNE dropped 0.2 to tie its (rebooted) series low 2.4.  The series finale of THE MIDDLE averaged 1.7 for its back-to-back half-hours, which was up 0.2 from last week, and also up half a point from the 2017 finale, which led off that night.  The season finale of SPLITTING UP TOGETHER, despite its sharply higher lead-in, stayed at 1.0, and the season finale of FOR THE PEOPLE held at 0.5.

NBC:  After a 1.1 clip show, the season finale of THE VOICE was up 0.1 from last week to 1.5, but that was down 0.4 from the 2017 finale, a season finale low for the series.

CBS:  The season finale of NCIS was down 0.1 from last week to 1.2, which was also down 0.3 from the 2017 finale.  Reruns at 0.7/0.5 followed.

CW:  The season finale of THE FLASH was up 0.1 from last week to 0.8, but that was down 0.3 from last year’s finale.  THE 100 was steady at 0.3.

FOX:  A run of the movie HANCOCK was at 0.5.

Tonight marks the official end of the 2017-18 broadcast TV season, a date that doesn’t have as much significance as it used to.  Remaining finales include SURVIVOR, SVU, EMPIRE and STAR.


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 May 22.TUE

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.