The STATE OF THE UNION Address aired on 4 networks, scoring highest on NBC.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: AMERICAN HOUSEWIFE moved to Tuesday, and dropped 0.2 from its last Wednesday airing to 0.8. THE KIDS ARE ALRIGHT was steady at 0.8 with its last airing, even though that had a lead-in that was nearly twice as high (1.5 for the season finale of THE CONNERS).
NBC: ELLEN’S GAME OF GAMES lost 0.2 from last week’s 8PM episode to 1.4.
CW: THE FLASH held at 0.7, and ROSWELL NEW MEXICO took advantage of being the only network show airing against the speech, up 0.1 to 0.4.
CBS: A rerun of the post-Super Bowl premiere of WORLD’S BEST at 0.8.
FOX: A rerun of THE MASKED SINGER at 0.9.
Tonight, CRIMINAL MINDS concludes its season, airing after a 2-hour WORLD’S BEST.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.
PREVIOUS TUESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS TUESDAY CABLE & BROADCAST NATIONALS
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