January 10, 2018



THIS IS US didn’t miss a step.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Jan 09.TUE

NBC:  Airing for the first time since November 28, THIS IS US roared back at 2.7, down just 0.1 (and that rating had adjusted up in finals).  Lead-in ELLEN’S GAME OF GAMES (already renewed for a 2nd season) slipped 0.1 to 2.1, and lead-out CHICAGO MED was down 0.1 to 1.4.

FOX:  In the face of THIS IS US, LA TO VEGAS (hours after receiving a 3-episode back order) fell 0.3 from last week’s premiere to 0.8.  LETHAL WEAPON was down 0.1 to 1.0, and THE MICK was also down 0.1 to 0.7.

ABC:  THE MIDDLE dropped 0.2 to 1.3, FRESH OFF THE BOAT also lost 0.2 to 1.0, and BLACK-ISH slid 0.1 to 1.0.  After a 0.8 rerun of MODERN FAMILY, KEVIN (PROBABLY) SAVES THE WORLD held at 0.7.

CBS:  NCIS remained at 1.5, BULL lost 0.1 to 1.2, and NCIS: NEW ORLEANS stayed at 1.0.

CW:  Reruns at 0.3/0.2.

A pair of cable premieres tonight:  sitcom ALONE TOGETHER on Freeform, and the returning THE MAGICIANS on Syfy.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Jan 09.TUE

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."


  1. Destiny

    Kinda expected for LA to Vegas when a huge show like This Is Us returns. Losing three tenths and a million viewers isn’t great.

    • FlopWatch

      La to Vegas was expected, it was a premiere and it was only a 1.1.

    • Raiderguy24

      And Fox just handed out a three episode extension to this show too! I keep telling people all the time that the most important part of a show is not it’s premiere ratings, but it’s RETENTION episode to episode. It’s crazy that in today’s world a premiere of 1.1 is enough to green light additional episodes without a bigger sample size. Then again what do I know… 😛

      • FlopWatch

        FOX has very low standards for live action comedies, I guess, but it’s true when your show is that low to begin with.

      • Russell

        I think it was a very stupid move to give LA to Vegas more episodes. FOX should have waited until the end of the month to make a decision as to whether or not they would extend it or cut it short. FOX was being very impulsive.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>