August 5, 2016



The last night for a while that won’t be owned by NBC.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fast Demo 2016 Aug THU.04


CBS:  BIG BROTHER easily won the night, up 0.1 from last Thursday to 1.9.  It was preceded (1.3/1.0, the higher number of course for THE BIG BANG THEORY) and followed (0.6) by reruns.

ABC:  BATTLEBOTS held at 0.8, and then the 2-hour season finale of GREATEST HITS was up 0.3 to 0.9.

FOX:  The 2-hour season finale of HOME FREE was steady at 0.6.

CW:  BEAUTY AND THE BEAST and the LEGENDS OF TOMORROW rerun are both currently up 0.1 to 0.3.

NBC:  A RIO OLYMPICS PREVIEW was at 1.1, followed by 1.0 for a rerun of AMERICAN NINJA WARRIOR.

There’s no question about tonight’s main event:  NBC’s coverage of the RIO SUMMER OLYMPICS OPENING CEREMONY.  As is usually the case with the network’s primetime coverage, it will air on tape delay nationwide.  

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

The Comparisons chart will return next week.  

COMING TOMORROW: Complete coverage of Summer Olympics ratings from Rio, starting with audience estimates for tonight’s Opening Ceremony.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.