Note that although NBC aired a national PRESEASON NFL game last night, other local stations aired competing local games, so there may be an unusual number of adjustments this afternoon.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: THURSDAY NIGHT FOOTBALL (however NBC branded it for the night) returned to network TV with a preliminary 1.6.
CBS: Currently, BIG BROTHER is up 0.1 from last week at 1.9, with the reruns surrounding it led by THE BIG BANG THEORY at 1.4.
ABC: BATTLEBOTS aired its first original episode since August 4, and is down 0.1 to 0.8 for now, followed by game show reruns at 0.7-0.8.
CW: BEAUTY AND THE BEAST returned from a week off at a steady 0.2, the same as the LEGENDS OF TOMORROW rerun that preceded it.
FOX: Reruns at 0.7-0.8.
There’s more NFL PRESEASON tonight, this time on CBS.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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