August 26, 2016



Note that although NBC aired a national PRESEASON NFL game last night, other local stations aired competing local games, so there may be an unusual number of adjustments this afternoon.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Aug THU.25

NBC:  THURSDAY NIGHT FOOTBALL (however NBC branded it for the night) returned to network TV with a preliminary 1.6.

CBS:  Currently, BIG BROTHER is up 0.1 from last week at 1.9, with the reruns surrounding it led by THE BIG BANG THEORY at 1.4.

ABC:  BATTLEBOTS aired its first original episode since August 4, and is down 0.1 to 0.8 for now, followed by game show reruns at 0.7-0.8.

CW:  BEAUTY AND THE BEAST returned from a week off at a steady 0.2, the same as the LEGENDS OF TOMORROW rerun that preceded it.

FOX:  Reruns at 0.7-0.8.

There’s more NFL PRESEASON tonight, this time on CBS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug THU.25

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.