BIG BROTHER once again dominated all the scripted competition.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: BIG BROTHER gained 0.1 to 1.9, almost doubling the next highest original programming of the night. UNDER THE DOME stayed at its series low 1.0. Also worth noting: THE BIG BANG THEORY remains a force in reruns, its 1.4 the second-highest Thursday rating in primetime. (It even topped BIG BROTHER in total viewers.)
NBC: FOOD FIGHTERS rose 0.1 from last week’s season premiere to 0.8. AQUARIUS was also up 0.1 to 0.5. HANNIBAL was stuck at its series low 0.4.
ABC: ASTRONAUTS WIVES CLUB climbed 0.1 to 0.8, and MISTRESSES had a 0.2 bump, also to 0.8. ROOKIE BLUE was flat at 0.7.
FOX: BOOM and WAYWARD PINES were both stable at 0.7 and 1.0 respectively.
CW: After BEAUTY & THE BEAST continued at its series low 0.2, DATES debuted with 0.2 for its first half-hour episode and 0.1 for the second. The show barely hit the pop culture radar, so those numbers probably weren’t a surprise to the network.
Tonight’s primetime features the usual summer Friday mix of reruns and newsmagazines.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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