July 10, 2015



BIG BROTHER once again dominated all the scripted competition.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 THU.09 Jul

CBS:  BIG BROTHER gained 0.1 to 1.9, almost doubling the next highest original programming of the night.  UNDER THE DOME stayed at its series low 1.0.  Also worth noting:  THE BIG BANG THEORY remains a force in reruns, its 1.4 the second-highest Thursday rating in primetime.  (It even topped BIG BROTHER in total viewers.)

NBC:  FOOD FIGHTERS rose 0.1 from last week’s season premiere to 0.8.  AQUARIUS was also up 0.1 to 0.5.  HANNIBAL was stuck at its series low 0.4.

ABC:  ASTRONAUTS WIVES CLUB climbed 0.1 to 0.8, and MISTRESSES had a 0.2 bump, also to 0.8.  ROOKIE BLUE was flat at 0.7.

FOX:  BOOM and WAYWARD PINES were both stable at 0.7 and 1.0 respectively.

CW:  After BEAUTY & THE BEAST continued at its series low 0.2, DATES debuted with 0.2 for its first half-hour episode and 0.1 for the second.  The show barely hit the pop culture radar, so those numbers probably weren’t a surprise to the network.

Tonight’s primetime features the usual summer Friday mix of reruns and newsmagazines.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 THU.09 Jul v2


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.