July 8, 2016



BIG BROTHER loomed over the rest of the network line-ups.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul THU.07

ABC:  BATTLEBOTS held at 0.9, and GREATEST HITS slipped 0.1 to 1.0.  A rerun of MATCH GAME at 0.8 rounded out the night.

CBS:  BIG BROTHER was steady at 1.8.  The rest of the night was reruns, dominated by THE BIG BANG THEORY’s 1.4.

NBC:  SPARTAN lost 0.1 to 0.9, just slightly better than the rerun in the 8PM hour.  AQUARIUS is up 0.1, at least for the moment, to 0.5.

FOX:  HOME FREE remained at 0.5, the same as the BONES rerun that preceded it.

CW:  BEAUTY & THE BEAST repeated at 0.2, the same as the lead-in LEGENDS OF TOMORROW rerun.

NBC has a night of US OLYMPIC TRIALS tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul THU.07

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.