July 15, 2016



There was moderate interest in an hour about current events.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul THU.14

ABC:  A town hall broadcast about race, THE PRESIDENT AND THE PEOPLE (which also aired on ESPN and Freeform), rated at 1.0.  GREATEST HITS was steady at 0.9, followed by 0.8 for a MATCH GAME rerun.

CBS:  BIG BROTHER held at last Thursday’s 1.9 and easily won the night.  The rest of the night was reruns, dominated by THE BIG BANG THEORY’s 1.5.

NBC:  After a 0.8 rerun, SPARTAN remained at 0.9, and AQUARIUS is currently up 0.1 to 0.5.

FOX:  A new BONES was down 0.1 from its last original to 0.8, and HOME FREE stayed at 0.5.

CW:  Both BEAUTY AND THE BEAST and the LEGENDS OF TOMORROW rerun were at 0.2, the same as last week.

There are 5 months until STAR WARS: ROGUE ONE opens, but at ABC/Disney it’s never too soon to hype, so along with today’s release of a new poster and footage, additional goodies are promised for tonight’s SECRETS OF THE FORCE AWAKENS special.  Netflix has unveiled its newest series, 8 hours of the retro horror thriller STRANGER THINGS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul THU.14

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.