March 10, 2017



THE CATCH remained ShondaLand’s weak link.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Mar 09.THU

ABC:  Returning from last week’s WHEN WE RISE preemption, GREY’S ANATOMY was down 0.1 to 1.9, and SCANDAL was steady at 1.4.  The season premiere of THE CATCH was unpromising at 0.8, not just down 0.4 from last year’s premiere, but down 0.1 from the season finale.

NBC:  Lacking last week’s super-charge of a lead-in from THE VOICE, CHICAGO MED crashed by half a point to 1.2, and THE BLACKLIST: REDEMPTION was down 0.2 to 0.8.  In the night’s opening hour, a 0.7 SUPERSTORE rerun was followed by 0.8 for POWERLESS, up 0.1 from 2 weeks ago.

FOX:  MASTERCHEF JR held at 1.1, and the premiere of KICKING AND SCREAMING was at 0.7, down 0.1 from last week’s MY KITCHEN RULES. 

CBS:  The sitcom line-up returned from a week off, with THE BIG BANG THEORY steady at 2.8, THE GREAT INDOORS down 0.1 to 1.4, MOM up 0.1 to 1.5, and LIFE IN PIECES up 0.1 to 1.3.  TRAINING DAY, which was new last week, dropped 0.1 to 0.7.

CW:  SUPERNATURAL lost 0.1 to 0.5, and the newly-renewed RIVERDALE remained at 0.4.

A CW era ends tonight with the finale of THE VAMPIRE DIARIES, preceded by a clip-show farewell.  CBS airs a MACGYVER/HAWAII 5-0 crossover.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Mar 09.THU

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.