March 17, 2017



March Madness begins.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Mar 16.THU

CBS:  Day 1 of the full NCAA TOURNAMENT was on par with 2016 at 1.2-1.3 throughout its 3 hours of primetime.

ABC:  GREY’S ANATOMY gained 0.1 to 2.0, and both SCANDAL (1.4) and THE CATCH (0.8) were steady.

NBC:  SUPERSTORE returned from a 3-week break at the same 1.1, and despite what the chart says, it was followed by a 0.8 rerun of the TRIAL & ERROR pilot.  CHICAGO MED had a 0.3 bump to 1.4, and THE BLACKLIST: REDEMPTION was up 0.1 to 0.8.

FOX:  MASTERCHEF JR held at 1.1, but KICKING & SCREAMING dropped 0.1 to 0.6.

CW:  A rerun of the final VAMPIRE DIARIES episode was at 0.2, and the rerun of its clip show was at 0.1.

THE VAMPIRE DIARIES may be done, but its spinoff THE ORIGINALS is still alive, and it begins its season tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Mar 16.THU

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.