February 3, 2017

The Sked: Thursday Ratings 2.2.2017


The only newcomer to make a mark was the one with the giant lead-in.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Feb 02.THU

CBS:  SUPERIOR DONUTS is going to have a much harder time on Mondays, where it won’t have a 3.1 lead-in from THE BIG BANG THEORY (down 0.3 from last week).  SUPERIOR’s 1.9 was in keeping with how THE GREAT INDOORS has been performing post-BIG BANG, as on the same night BIG BANG was at 3.4, GREAT INDOORS was at 1.7.  In the 9PM hour, MOM was down 0.1 from its last airing to 1.6, and LIFE IN PIECES was down 0.2 to 1.3.  TRAINING DAY had an unimpressive start at 0.9, and over the course of the hour drifted from 1.0 to 0.8.

NBC:  After SUPERSTORE started the night at a steady 1.2, POWERLESS debuted with a blah 1.1.  That’s on par with THE GOOD PLACE’s performance, but GOOD PLACE had great reviews going for it and is owned by NBC’s home studio, two advantages POWERLESS lacks.  CHICAGO MED held its 1.2 from 2 weeks ago, and THE BLACKLIST lost 0.1 to 0.9.

CW:  SUPERNATURAL started the nght by remaining at 0.6, but RIVERDALE fell 0.1 from last week’s premiere to 0.4, barely above the level of the (all but canceled) NO TOMORROW and FREQUENCY.

ABC:  The ShondaLand line-up predictably dropped from last week’s premieres, but remained strong:  GREY’S ANATOMY down 0.3 to 2.3, SCANDAL down 0.2 to 1.8, and HOW TO GET AWAY WITH MURDER down 0.2 to 1.3.

FOX:  The HELL’S KITCHEN season finale was down 0.1 to 1.1, and MY KITCHEN RULES remained at 0.7.

CRAZY EX-GIRLFRIEND ends its short season tonight, and despite the terrible ratings, it’ll be back to sing again.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Feb 02.THU

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."