January 1, 2016


HAPPY NEW YEAR!  The ghost of Dick Clark continued to smile over New Year’s for ABC.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2015 Dec THU.31

ABC:  DICK CLARK’S PRIMETIME NEW YEAR’S ROCKIN EVE remained the dominant way for those at home to accompany the night, steady at 2.3 in the 8-10PM portion and 3.9 in the 10PM hour from last year’s finals.

NBC:  A TOAST TO 2015 held at last year’s 1.0, but NEW YEAR’S EVE GAME NIGHT wasn’t a match for last year’s Carson Daly-hosted 10PM hour, falling half a point to 1.0.

FOX:  PITBULL’S NEW YEAR’S REVOLUTION gained 0.2 from last year’s edition to 0.9. 

CBS:  New Year’s Eve frivolity is unseemly for CBS’s viewers, who contented themselves with a night of reruns topped by THE BIG BANG THEORY’s 1.0.

CW:  A rerun of the IHEARTRADIO MUSIC FESTIVAL at 0.2.

New Year’s Night is notable even by recent holiday season standards:  every single show on the broadcast networks is a rerun.  (Except possibly 20/20, which doens’t seem to have declared itself as new or not.)

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts 3way 2015 Dec THU.31

CABLE RATINGS: Come back Monday afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.