December 23, 2016



Football was the night’s main attraction.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.


NBC:  A close Giants vs. Philadelphia THURSDAY NIGHT FOOTBALL game that had playoff meaning earned a preliminary 3.5, up 0.8 over last week’s blowout.

ABC:  The season’s second run of A CHARLIE BROWN CHRISTMAS was down 0.3 from its December 1 airing to 1.2.  Back-to-back episodes of THE GREAT AMERICAN BAKING SHOW were at 1.0/0.8, compared to last week’s 0.8 for a single hour.

CW:  The night’s episode of TERRY CREWS SAVES CHRISTMAS was 0.1 below the previous nights at 0.2, the same as the SUPERNATURAL rerun that followed it.

CBS:  Reruns, led (naturally) by 1.2 for THE BIG BANG THEORY.

FOX:  HELL’S KITCHEN reruns at 0.5/0.5.

TERRY CREWS SAVES CHRISTMAS ends its run tonight with a 2-hour finale, and CBS has its annual A HOME FOR THE HOLIDAYS special.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

This feature will return in January.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.