October 24, 2014



CBS’s season of THURSDAY NIGHT FOOTBALL ended with a bang.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 THU Oct 23

CBS:  Last night’s THURSDAY NIGHT FOOTBALL Denver vs. San Diego match-up was far more alluring to viewers than last week’s game, up 0.9 from last week’s preliminary rating to 4.8.

ABC:  All the Shondaland shows rose:  GREY’S ANATOMY by 0.1 to 2.5 (although things will get tougher next week when THE BIG BANG THEORY returns to Thursdays), SCANDAL by 0.1 to 3.0, and HOW TO GET AWAY WITH MURDER by 0.2 to 3.0.

NBC:  No relief for the Peacock, as THE BIGGEST LOSER dropped 0.1 to tie its low 1.2, BAD JUDGE lost 0.2 to 1.0, A TO Z fell 0.1 to 0.9, and PARENTHOOD slipped 0.1 to 1.2.

FOX:  GRACEPOINT, steady at 0.8, couldn’t even outscore its rerun BONES lead-in (0.9).

CW:  THE VAMPIRE DIARIES was down 0.1 to 0.8, but at least until afternoon adjustments, REIGN was up 0.1 to 0.5.

NBC launches its Friday dramas tonight, with CONSTANTINE following the season premiere of GRIMM.  FOX has WORLD SERIES GAME 3.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 THU Oct 23

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this night.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.