January 16, 2015



AMERICAN IDOL continued its slide.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 THU 15 Jan

FOX:  AMERICAN IDOL tied as the night’s highest-rated show, but at 2.5 it was down 0.5 from last Thursday, and down 0.8 from the 2d Thursday of last season.

CBS:  THE BIG BANG THEORY, even with a rerun, was at the top of the night with IDOL at 2.5.  The rest of the night was all-new, as MOM fell 0.3 to 2.4, and 2 1/2 MEN, THE MCCARTHYS and ELEMENTARY all dropped 0.2 to respective 2.1/1.5/1.3.

NBC:  The network’s Thursday continues to limp toward its February reboot.  THE BIGGEST LOSER was down 0.2 to 1.1, both BAD JUDGE and A TO Z slipped 0.1 to 0.7/0.5, and PARENTHOOD fell 0.2 to 1.2.

ABC:  THE TASTE stayed at 0.9, followed by 0.7 for a HOW TO GET AWA Y WITH MURDER rerun.

CW:  THE WORLD DOG AWARDS met the world at 0.4.

All the networks are new tonight, including the real season debut of HART OF DIXIE on CW after its single Monday airing last month.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 THU 15 Jan

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day, a brief return to the normal data delivery pattern before returning to delays next week.

Here’s a reminder of the ratings delays that will resume next week.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.