August 10, 2018



VIEW WITH CAUTION. Each network rating below for 8.9.2018 is inflated (usually by three- to five-tenths of a rating point) by NFL Preseason pre-emptions including the following major markets:

ABC (Houston, Cleveland, Nashville, Buffalo)
CBS (Dallas, Boston, San Francisco, Pittsburgh, Kansas City, Cincinnati, Miami)
NBC (New York, Philadelphia, Washington DC, Baltimore, Milwaukee, Green Bay, Tampa)
FOX (Chicago, Seattle, Indianapolis, New Orleans, Jacksonville)
CW (Charlotte)

Due to the distortions, we’ll hold our Thursday ratings analysis until this afternoon’s final numbers.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."


  1. Maru

    Even with later inflation adjustments in the finals, Match Game will probably still come out on top for ABC.

  2. Maru

    @Destiny: Guess who’s finally caught up with American Housewife? This guy! I still haven’t seen “The Snowstorm” from the first season, but I’m hoping it will be on-demand at some point. “Then and Now,” also from the first season, finally repeated a while ago, so got that one watched.

    Let me tell you: the “It’s Hard to Say Goodbye” episode in season two really got me in the feels and really had me tearing up at the end there when Oliver broke down. Like, it really hit me a lot more than usual when I watch sad scenes.

    Next objective is to get caught up on The Middle.

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