August 28, 2020



The preliminary ratings for Night 4 of the REPUBLICAN NATIONAL CONVENTION were almost identical to last week’s final night of the DNC at 0.4/0.2/0.3 in 18-49s and 5.4M total viewers.  For the Republicans, that was roughly the same as Wednesday’s 0.3/0.3/0.3 in 18-49s and up 500K in total viewers from the previous night, while for the Democrats, it compared to the previous night’s 0.3/0.3/0.4 and 5.8M.  Look for Mitch Metcalf’s Convention Night 4 post this afternoon for more details on the broadcast and cable ratings for the night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

ABC:  After reruns at 0.4/0.4, Convention coverage was at 0.4.

CBS:  BIG BROTHER was steady at 1.0, and LOVE ISLAND was at 0.4.  Convention coverage followed at 0.2.

NBC:  Reruns at 0.4/0.3 were followed by Convention coverage at 0.3.

FOX:  Reruns at 0.2/0.2.

CW:  MYSTERIES DECODED held at 0.2, followed by a rerun PENN & TELLER: FOOL US at 0.1.

Tonight will provide another chance to see how low CW’s BEING REUBEN can go.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available this afternoon with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Thursday cable programs and broadcast finals.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.


  1. Rilm

    Will one of the Being Rueben eps drop below 150k total viewers? Can’t wait to find out!

    • Destiny

      I think the show has proven that some Nielsen viewers will watch anything on the CW. You could fit the amount of real life viewers watching this show comfortably on one plane. The destination? Flopsville!

  2. Destiny

    Love Island would be at home on cable among other trash tv reality shows. It does not suit the CBS brand at all.

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