Another night of BIG BROTHER and then everything else.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: After 1.2/1.0 sitcom reruns, BIG BROTHER stayed at last Thursday’s 1.8, and ZOO was steady at 0.6.
ABC: BOY BAND (0.5) and THE GONG SHOW (0.6) were each down 0.1. Between them, BATTLE OF THE NETWORK STARS remained at 0.7.
NBC: HOLLYWOOD GAME NIGHT returned from a week off at a steady 0.9. THE WALL lost 0.1 to 1.1, and THE NIGHT SHIFT held at 0.7.
FOX: BEAT SHAZAM dropped 0.1 to 0.8, and LOVE CONNECTION was up 0.1 to 0.7.
CW: PENN & TELLER: FOOL US (0.4) and HOOTEN & THE LADY (0.2) repeated last week’s numbers.
Disney will show some corporate might tonight, simulcasting the premiere of DESCENDANTS 2 across ABC, Disney Channel and Dixney XD.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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