July 20, 2018



A timeslot flip didn’t accomplish much.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Jul 19.THU

ABC:  The network tried TAKE TWO in the 8PM slot and lost 0.1 to 0.4, with THE GONG SHOW moving to 10PM and holding at 0.5.  MATCH GAME stayed in the middle and was steady at 0.6.

NBC:  TRIAL & ERROR had a 2-episode 0.6/0.5 season premiere.  That was far lower than the March 2017 premiere at 1.4/1.0, which was not only in-season but had a THIS IS US lead-in, and was also below the 0.9/0.7 2017 finale ratings with a lead-in from THE VOICE.  It was consistent, though, with last week’s MARLON at 0.6/0.6.  Last night, it was sandwiched between 0.7/0.5 reruns.

CBS:  BIG BROTHER gained 0.1 to 1.6.  It was preceded by sitcom reruns at 1.0/0.9, and followed by a SWAT rerun at 0.5.

FOX:  THE FOUR rose 0.1 to 0.9.

CW:  Reruns at 0.1/0.1.

Tonight’s season premieres include WYNONNA EARP and KILLJOYS on Syfy, and OUTCAST on Cinemax.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Jul 19.THU

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.