July 14, 2017



CW’s new summer Thursday didn’t cause any excitement.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Jul 13.THU


CW:  PENN & TELLER: FOOL US had a decent 0.4 season premiere, but HOOTEN & THE LADY arrived at a low 0.2.

CBS:  BIG BROTHER dipped 0.1 from last week to 1.8, and ZOO held at 0.6.  The night started with 1.0/0.8 sitcom reruns.

NBC:  After a 1.2 AMERICA’S GOT TALENT clip show, THE WALL climbed 0.2 to 1.2, and THE NIGHT SHIFT was steady at 0.7.

ABC:  BOY BAND remained at 0.6, BATTLE OF THE NETWORK STARS dropped 0.1 to 0.7, and THE GONG SHOW stayed at 0.7.

FOX:  Returning from a rerun week, the newly-renewed BEAT SHAZAM was steady at 0.9, and LOVE CONNECTION dropped 0.1 to 0.6.

PLAYING HOUSE ends its short season on USA tonight.



COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


Fast Track 2017 Jul 13.THU

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.


  1. Destiny

    That’s why I wasn’t as positive about Love Connection when saying that FOX had a winner with Beat Shazam and not mentioning a word about LC.

    • Destiny

      I’d also put Big Brother at 8pm, just to see what the sitcoms do for Zoo. Some combination of Big Brother/TBBT/Life in Pieces(Or TBBT at 9:30pm) would probably yield slightly higher numbers for Zoo.

      I prefer scripted with scripted pairings over reality/scripted in situations like these.

      • baja7475

        I hope Zoo raises a little. We like this season better then 2.

        • Destiny

          Very unlikely at this point. Big Brother has done nothing for any of these scripted shows. I really think CBS should stop doing this in the future and just accept that they’re not going to get big numbers for their scripted shows in the Summer(Or at the very least air something people care about..).

          As I said yesterday, reality just hasn’t worked with scripted for CBS. I’d take a 1.8 scripted show lead-in with Zoo over a 1.8 reality any day of the week. Which was the point I made yesterday.

          • baja7475

            Like I said a couple of days ago. Doesn’t really matter how good a science fiction show is, pairing with scripted or a reality show. It’s going to be fractional on a network channel. Neilsen live viewers are just not here for this genre.

          • Destiny

            Remember this?

            September 11, 2016

            Big Brother 1.8
            BrainDead 0.4

            You’d think CBS would learn by now that BB is just not a good lead in for scripted. This was on Sunday btw.

            On your other point, high fractional would be a perfectly acceptable number during the Summer time for scripted. This is why you’re better off doing what CBS did with Zoo last season and pairing it with an NCIS(R). Audience preservation.

          • FlopWatch

            Agreed, and it’s a shame that they don’t have more unscripted shows to pair up instead of having a mostly barren Summer until BB comes along.

          • Destiny

            I don’t think anyone has had a fantastic Summer with scripted for some time. Wayward Pines(FOX) and Under the Dome(CBS) and to some degree Extant(CBS) are the exceptions but they couldn’t replicate the success of their debut seasons. Otherwise it’s fractional all the way lol.

  2. baja7475

    Add at the end *in 2017

  3. Jonathan

    I saw Hooten and the Lady last night. Enjoyed it, but found it odd The CW would run something they’d have to censor.

    • CMM

      Did they? I was going to check this out, but hate censorship. Our local affiliate acquired TNT’s Rizzoli and Isles and I stopped watching after the first episode when they silenced the language – and they aired it at 1am Sunday mornings. PBS, of all networks, recently blurred a scene just showing “side boob”: of a club dancer in a Grantchester episode. In a time when basic cable is now allowed to have more language, actions like this become too ridiculous.

      • Jonathan

        It was edited for some language and nudity. I’m going to take a guess The CW send uncut screenrs to critics.

        The FCC’s standards haven’t dropped much for broadcast television. Imagine how bad The Walking Dead must’ve bee on MyNetwork TV!

    • Marius

      I don’t remember anything worth censoring in the show (which ran at 8PM in other countries), but that would not be a surprise nowadays after I read that AMC had to send notes to the creators of Loaded (UK) to what words they can use and how many times, what scenes to cut…

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>