July 13, 2018



A pair of soft summer exits.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 12.THU

NBC:  The LITTLE BIG SHOTS season finale lost 0.1 from last week to 0.7.  MARLON ended its season at 0.6/0.6, steady with last week, but far from the 2017 finale’s 1.2/1.0.  A rerun of SVU ended the night at 0.5.

ABC:  THE GONG SHOW (0.5) and MATCH GAME (0.6) were both down 0.1, but TAKE TWO reversed the trend, gaining 0.1 to 0.5.

CBS:  BIG BROTHER climbed 0.2 from last Thursday to 1.5.  It was preceded by sitcom reruns at 1.0/0.9, and followed by a SWAT rerun at 0.5.

FOX:  THE FOUR returned from a rerun week up 0.1 to 0.9.

CW:  Reruns at 0.2/0.2.

Tonight, CBS premieres the unscripted WHISTLEBLOWER.  On cable, Cinemax’s low-rated CB STRIKE ends its season. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 12.THU

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.