July 12, 2019



NOTE:  Due to the slew of preemptions for July 4th, almost all comparisons are to 2 weeks ago.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

CW:  The season premiere of THE OUTPOST was at 0.1 (down 0.1 from last year’s premiere on a Tuesday, steady with the 2018 finale), preceded by IZOMBIE, which was steady at 0.2.

ABC:  HOLEY MOLEY (0.8) and FAMILY FOOD FIGHT (0.5) each dropped 0.1, but REEF BREAK was up 0.1.

CBS:  LOVE ISLAND was again at 0.6.  BIG BROTHER was at 1.0, and ELEMENTARY climbed 0.2 from its July 4th airing to 0.4.

NBC:  HOLLYWOOD GAME NIGHT returned at 0.5, bracketed by reruns at 0.5/0.4.

FOX:  MASTERCHEF (0.7) and SPIN THE WHEEL (0.6) were steady.

Tonight’s primetime is another sleepy summer Friday composed, with a couple of exceptions, of reruns.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back MONDAY morning for detailed demographic ratings for top cable programs from this day, the final delay associated with the long Independence Day weekend.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.