Articles

April 6, 2018

SHOWBUZZDAILY THURSDAY NETORK SCORECARD – 4.5.2018

 

A sluggish night for several networks.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Apr 05.THU

ABC:  GREY’S ANATOMY fell 0.2 to 1.6, and STATION 19 lost 0.2 to 1.0, but SCANDAL rose 0.1 to 0.9.

NBC:  The entire line-up was steady, with SUPERSTORE at 0.8, AP BIO at 0.6, the season finale of WILL & GRACE at 0.9, CHAMPIONS at 0.5, and CHICAGO FIRE at 1.0.

CBS:  THE BIG BANG THEORY dropped 0.2 to 2.3, YOUNG SHELDON slipped 0.1 to 1.9, MOM held at 1.4, LIFE IN PIECES lost 0.1 to 0.9, and SWAT stayed at 0.8.

FOX:  GOTHAM (0.7) and SHOWTIME AT THE APOLLO (0.6) were steady.

CW:  SUPERNATURAL fell 0.1 from last week’s Scooby Doo episode to 0.6, and ARROW remained at 0.4.

A 2-hour DATELINE pushes TAKEN to 8PM tonight on NBC>

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Apr 05.THU

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)

PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.




12 Comments


  1. Destiny

    The early renewal for SWAT was obviously about the tax credits from the California Film Commission as the April round of awards has begun. CBS Television Studios did quite well with the first season as it was awarded around $16 million. It doesn’t look good for the show dropping like this, but we are in Spring. And I do like the benevolent approach CBS has taken with the show though.

    If memory serves the Gotham HHs were the same for this episode as they were when it hit a series low 18-49 rating. But the Nielsen audience is younger this time.

    Champions, well I guess the show is the Champion of flopping and stinking up the NBC lineup. Chicago Fire had to grow from such a terribly rated show.


    • FlopWatch

      CBS pretty much already decided a while back for their new shows, hence why they don’t care about their midseason and are just on autopilot playing it out.

      NBC, otoh, is going to be even worse with this lineup.


      • Destiny

        The 9:30pm comedy slot for NBC has been an issue for some time. Maybe they should move W&G there if they revive another comedy of old. Superstore/The Good Place/Revival Comedy/W&G wouldn’t be such a bad lineup for the fall. And then drop an hour of comedy in Feb and launch a drama there or something. Which would look like Superstore/Comedy/Drama/Chicago whatever.


        • FlopWatch

          That’s also a problem of doing limited series, it present scheduling problems and especially the night completely collapsing with bombs like AP Bio and Champions, not to mention wasting W&G’s best numbers on Great News, probably one of the worst scheduling moves ever.


          • Destiny

            In hindsight I think the numbers above vindicate NBCs decision(Although terrible) to pair W&G with Great News in the fall. They had nothing else of value to air there(Champions would have also bombed just the same). And Great News is an NBCU show.

            They also don’t have comedies strong enough for 22 episodes. I’d like to think they would give Superstore a shorter fifth season to air out in the fall.


          • FlopWatch

            Even so, trying a new comedy there would’ve been preferable than trying a proven bomb there.

            NBC definitely needs to works on their development slate.


      • Destiny

        Speaking of Station 19, I think what we’re seeing is the Spring effect on a newish show. That and ABC being unable to sell it to a portion of that Grey’s audience. Had it premiered in the fall I think it would have been a bit higher than this, maybe a few tenths.


        • FlopWatch

          ABC has been incredibly stubborn regarding TGIT, it took until the last 4 episodes of Scandal before they moved it an hour and that was for the GA spinoff and before that was the Notorious mess and that was a promotional mess too.


  2. Destiny

    Arrow is also inflated by NY Baseball, so it will adjust in the finals. The CW has a few random preemptions in April.


  3. Amaury

    Oof, Young Sheldon below 2.0, but a 1.9 is still pretty strong!

    Also, yay! Champions was steady!



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